A business coach can help you revitalise your business, introducing new concepts and business growth strategies. Find out below how a coach that constructively challenges your business strategy and approach could be a key factor in your business growth.
Business Coach Tip #1 Working In the Business or Working On the Business Strategies?
A business leaders energy, ideas and strategies are bound to lag or go stale at times – this is a harsh fact of business life. Senior management can easily fall into the habit of working too much “in the business” and too little “on the business”. Appropriate external input can help them strike a better balance.
The day-to-day operational demands of a business often appear more pressing than devoting time to working on your business growth strategies. However future business success will suffer if insufficient time and energy is devoted to strategy development. Strategic prioritisation is a discipline that defies many.
It’s always tempting to put off things that appear to be less urgent. However if we continue to do so we will never see to those things that are important to the business but perhaps less urgent. High growth companies strike a viable balance between logical business reactivity and strategic business proactivity.
It can be difficult for company leaders (especially company founders) to seek and embrace external challenge or input, however those that do so have a far better chance of taking their company into thrive mode. A good business coach will help you generate and execute effective business growth strategies.
Business Coach Tip #2 Vision, Culture & Purpose to Improve Business Performance
Where do you want to take your business and what will it take to get it there? A question that many business leaders might find difficult to answer well. Are you driving your business or are you allowing your business to drive you? Are you firmly in the driving seat or being driven by day-to-day circumstances.
A company without a compelling, well communicated business vision lacks a true sense of purpose or direction both for the business leaders and for the employees. Yet many companies pay insufficient attention to this key area, letting everyday business demands dominate over strategic quality time.
A company without a true sense of purpose or direction severely limits itself. The staff culture may become more about individual self-interest than about the business, unhealthy silos may be created and customer best interests overlooked. This is a vicious cycle and often the start of the downward spiral.
The above scenario is obviously to be avoided if you want your business to thrive. However as companies grow, the culture challenges become greater and the more negative sides of human nature can kick-in. A good business coach can help you avoid or address this to improve business performance.
Business Coach Tip #3 Attract & Retain Talent to Feed Your Business Growth Strategies
What makes your company one that talented people would be drawn to work for? Intelligent talented people want to work for management they can respect and learn from in companies they can be proud to work for. Get this right and your company should have no problem attracting the right people.
Not everyone is prepared to make a positive contribution and any successful leader knows that they must not only add talented contributors, but also remove non-contributors. A good philosophy is to lead by preference and manage by necessity (sometimes even managing people out of the business).
It’s people that make a company and they can make it successful or unsuccessful. Good people are a company’s most valuable asset and those business leaders that recognise and leverage this grow more successful and lasting businesses. Your business coach can help you create the right culture.
Business Coach Tip #4 Business Growth Strategies to Improve Business Performance
Most companies lose their way at one time or another. Some manage to renew themselves going on to even greater things (thrive mode), whilst many others struggle on (survive mode). What differentiates those that thrive from those that struggle to survive? Receptivity to experienced external input is one key.
Let’s consider the factors that cause companies to falter. These may include a solution set out of step with market demand, a sales approach that fails to gain enough customer traction or a business vision or culture that is no longer inspiring. An external eye can help you identify and address the core issues.
Successful business growth strategies are not easily devised, demanding considerable thought and input from multiple sources. Why restrict your potential by denying yourself a catalyst that brings structure and inspires fresh thinking and approaches based on relevant skills and direct experience?
An effective business coach constructively challenges your ideas and approach and may sometimes take you out of your comfort zone. This pragmatic coaching style is essential to drive the changes needed to execute the business growth strategies that will progressively improve your business performance.