But hey, don't customers choose us Well, the answer is yes and no (spoken like a true consultant

Remember when

Right now, people want to know how what you sell can save them money Your marketing message needs to demonstrate this head-on

Our job as marketers is to grow sales Regardless of the environment we face

You make dozens of choices as a marketer on every campaign All pulled by the natural tension between truth and manipulation

In 1993 Peter Steiner created a cartoon that quickly became an icon for our understanding of the internet back then Remember the two dogs sitting at a computer, with one saying to the other "On the internet, nobody knows you're a dog

You'll have to excuse me if I don't get too excited about "these economic times" As a small business marketing consultant I'm called into companies experiencing bad times more often than good

Sometimes the most profound “new” marketing strategies strike you at first as not new at all “Hey, I knew that already” doesn’t disqualify something from dramatically changing your business

The backdrop for your marketing in 2009 is what happened in 2008 I have an interesting perspective as a marketing consultant who works with small businesses

The title statement really is true, isn't it The health of your business is a reflection of the health of your customers' businesses