Bruce Carr
For more information on digital signage and digital merchandising in the petroleum industry contact EK3 Technologies Inc. or visit their website for more information on digital merchandising at http://www.ek3.com/digital-merchandising-products/digital-signage.htm.
Articles by this Author
The Emergence of Digital Signage and the Narrowcasting Industry
- By Bruce Carr
- Published 3/08/2008
- Marketing
- Unrated
The hallmark of the digital signage industry – its selling point, its raison d’être – is that it allows advertisers to reach an attractive and targeted audience in a captive space When we talk of a “captive space”, we are talking about a location where there are no other distractions to capture the attention of an audience