Almost no matter what business you are in there will be a season, holiday or event that can fit with your sales and marketing campaign during the year One of the best ways to leverage that seasonal tie in is through email marketing

The act of chewing gum has been around for hundreds of years as the ancient Greeks used to chew mastiche, the resin from the mastic tree, while the ancient Mayans chewed chicle made from the sap of the sapodilla tree The North American Indians chewed sap from spruce trees and it was this that led to the invention of chewing gum as we know it today

Almost all businesses these days depend on information technology (IT) in some way, whether it is simple email and internet access or a full integrated network across different sites It is more than an inconvenience when part or all of that IT fails – it costs time and money

Search engine optimisation, commonly referred to as SEO, is the work carried out on and for a particular website in order to have it ranking highly on major search engines for key search terms related to its content In other words, if you run a website offering advice on search engine optimisation, you want it to rank number one in the search engines when someone searches for “search engine optimisation”

Christmas is a busy period for shoppers and all of them will be out for a bargain, meaning you as a business can take advantage of this by offering a great deal and boosting your sales dramatically But what is the best way to go about achieving this

The start of any new search engine optimisation campaign should begin with a full site audit That may seem like an obvious thing to say, but a surprisingly large number of businesses don’t recognise the fact that if their website isn’t properly optimised for search engines, no amount of off page SEO work is going to get them to the coveted number one position

Good quality web design comes in many forms and is only really restricted by the imagination, creativity and skill of the designers and developers in question The huge number of technologies and formats now available means web design is an art

You’ve got a new product or service, you’ve tested it and found people want it or need it and now you want to make money out of it – so how do you get started This is a short guide to the very basics in setting up your business from scratch and on a tight budget