Claude Whitacre
Small Business Marketing and Local Advertising expert Claude Whitacre is author of the book The Unfair Advantage Small Business Advertising Manual. You can purchase the book for $19.95 at http://www.claudewhitacre.com You can also download your Free copy of the complete book at http://www.local-small-business-advertising-marketing-book.com
Articles by this Author
Humor in Advertising: Smart Or Not?
- By Claude Whitacre
- Published 11/09/2011
- Marketing
- Unrated
Small business advertisers almost universally want to be clever in their advertising Humor is the first thing they go for, after clever word play
Sales Manager Guide For New Salespeople
- By Claude Whitacre
- Published 11/09/2011
- Marketing
- Unrated
At the beginning of any selling career, there are opinions by people who don’t know, advice from non-experts, and beliefs you may have about selling that are simply not true There is a learning curve
Sales Motivation: The Best Methods
- By Claude Whitacre
- Published 11/09/2011
- Business
- Unrated
Nearly every sales organization has motivational sales meetings, company picnics, awards, recognition, company songs, sales slogans, and annual conventions Do these work, and why
Cold Call Selling: The Smartest Method
- By Claude Whitacre
- Published 10/09/2011
- Business
- Unrated
Cold calling to set up appointments and sell is one of the hardest and most aggravating ways to make a living, if you do it the way most people teach I’ve had two salespeople cold call me that knew how to make it work
Small Business Marketing and Advertising, The Biggest Mistake
- By Claude Whitacre
- Published 8/09/2011
- Business
- Unrated
Most small business owners, when they think of marketing, think “Well, I have this product, now how do I sell it