Antony Dutton
Antony Dutton is CEO of Aaromba Technologies. Aaromba uses best of breed technology and methodology for solutions to improve sales and marketing for CRM software including Microsoft CRM Software and Goldmine CRM Software.
Articles by this Author
CRM Software – Complaint Tracking and Creating Excellent Customer Service
- By Antony Dutton
- Published 15/03/2012
- business management
- Unrated
Many successful businesses are changing the way they approach customer service Using technology such as a customer relationship management solution, they are able to keep track of every contact point with their clients making this available to the entire organisation
CRM Software: What Are Your Deployment Options and How Do You Calculate Your ROI
- By Antony Dutton
- Published 17/01/2012
- business management
- Unrated
The business result you should achieve by implementing CRM software is to maximise your people’s productivity and increase the value from your clients and prospects There are two primary areas that you need to consider in deploying your CRM system – which system do I choose
CRM Software – Real Time Access and Decision Making For Marketing, Sales and Customer Service
- By Antony Dutton
- Published 19/12/2011
- Business
- Unrated
A flexible CRM software solution will help you track valuable information about your customers Having real time access to detailed reporting and dashboards will allow you to optimise many of your business processes
CRM Software - Comparing Microsoft Dynamics CRM to Salesforce
- By Antony Dutton
- Published 21/11/2011
- business management
- Unrated
CRM Software solutions are an integral part of the sales, marketing and customer service of most organisations Today, CRM Software dwells far further than these functions to manage all business requirements
ITIL Methodology – Best Practice in Aligning Information Technology and Business Objectives
- By Antony Dutton
- Published 21/11/2011
- business management
- Unrated
ITIL methodology (Information Technology Infrastructure Library) provides for a detailed list of processes that enables companies to manage its information technology It brings together best practices strategies to help IT maintain a level of service to the business
What is CRM and How Can it Help Recession Proof Your Business?
- By Antony Dutton
- Published 11/11/2011
- business management
- Unrated
Customer relationship management (CRM) can be described as the art or science of using information to find, acquire and retain customers It covers a wide range of people, processes, and technology questions associated with marketing, sales, and service
CRM Software - Measuring Return on Investment (ROI)
- By Antony Dutton
- Published 9/08/2011
- business management
- Unrated
The cost of ownership and return on investment of your CRM software depends on your requirements initially and over time As your business changes, so do your CRM requirements
Customer Relationship Management (CRM) – Your Key Business Strategy
- By Antony Dutton
- Published 13/03/2010
- business management
- Unrated
At its core Customer Relationship Management (CRM) is a business strategy and underlying that strategy is a number of CRM software applications, including marketing and customer service Companies use these applications to make their customer management more efficient, more customer centric to satisfy their customers’ service requirements
Service Management Software E3 Benefits to Mapping Your Business Processes
- By Antony Dutton
- Published 21/02/2010
- business management
- Unrated
Implementing a service management software tool, getting the facts over time primarily will give you an excellent ITIL service desk implementation Tracking and resolving incidents is one of the major goals of a service desk software solution
Service Management Software – Defining Your Service Levels
- By Antony Dutton
- Published 8/02/2010
- business management
- Unrated
To effectively implement service management software and ITIL service desk, communication between IT and its customers is vital Merely looking at the business / IT interfaces without going back through the components of the service chain (agreements with Suppliers and other departments that support the services) is not good practice
