Eric Melchor
My name is Eric Melchor and I work in the digital advertising industry. I am passionate about online measurement and analysis. I founded the FIRST company to provide SMEs and agencies with data analysis tutorials that are designed to enhance campaign performance. http://onlinemediaanalyst.com/
Articles by this Author
Top Five Qualities to Look For in an Online Marketing Analyst
- By Eric Melchor
- Published 14/09/2009
- Marketing
- Unrated
The primary function of an Online Marketing Analyst is to assess an advertiser’s campaign performance in order to identify ways to eliminate media waste and increase online conversions The Online Media Analyst position (also referred to as Online Marketing Analyst or Internet Analyst) is roughly a new kind of role in the advertising industry