Dennis Moore
Dennis Moore is Vice President of Little Jimmy's Italian Ice Moore recently took the idea of expanding his company's Little Jimmy logo to a UK based design team who agreed that he had great possibilities. Previously seen only as a portrait style image, the reworked Jimmy now has a body, a new wardrobe and a greater identity. Jimmy has been representing the company for over 75 years.
Articles by this Author
Character Branding - There's Room For More As The Internet Opens Up New Opportunities
- By Dennis Moore
- Published 8/08/2009
- Marketing
- Unrated
The Pillsbury company is no doubt very fond of its adorable Poppin' Fresh doughboy mascot, so too the public The character not only inspires feelings of affection, with that endearing little giggle and cuddly appearance, it encourages brand loyalty