Franklin Lucer
Four Winds Interactive is a leading innovator in the development and deployment of digital signage networks and software. See a free demo at http://www.FourWindsInteractive.com.
Articles by this Author
Managing and Controlling Digital Signage Content Matter Created by Users
- By Franklin Lucer
- Published 13/10/2011
- business management
- Unrated
User generated content (UGC) could play a beneficial part in digital signage, but there are problems to making it perform At its most standard, UGC describes all portions that are developed by clients
Are Your Graphics Adding Or Taking Away From the User's Experience?
- By Franklin Lucer
- Published 13/10/2011
- business management
- Unrated
Graphics and pictures may transform an ordinary design into a highly satisfying end user experience Regrettably, they may also ruin that experience if utilized improperly
Whether you are developing a website or creating a software app, part of your task is to determine when it is proper to utilize these features
Digital Signage in the Service Industry
- By Franklin Lucer
- Published 18/09/2011
- business management
- Unrated
Digital signage has become a staple within the hospitality industry Hotels, in particular, have found out that a DOOH system provides many advantages that expand beyond simple marketing opportunities
A Small Retailer's Guide to Succeeding in a Turbulent Economy
- By Franklin Lucer
- Published 26/11/2009
- Business
- Unrated
The economic turmoil that has gripped the nation continues to deepen and independent shop owners are understandably worried about the future A growing number of small companies are going bankrupt as consumers tighten their belts and close their wallets
A Bird's Eye View of Digital Signage Software
- By Franklin Lucer
- Published 26/11/2009
- Business
- Unrated
Think back to the last time you visited a venue in which a digital signage solution had been installed Consider local restaurants, grocery stores, your bank, church, or even your dentist's office
How Specialty Retailers Can Uncover Pockets of Hidden Sales
- By Franklin Lucer
- Published 26/11/2009
- Business
- Unrated
One of the most significant advantages enjoyed by the large discounters and big box merchandisers are their economies of scale By buying an enormous volume of commodity products from their vendors, they can drive prices downward on those items
4 Areas Local Merchants Must Focus Upon to Outcompete Megastores
- By Franklin Lucer
- Published 26/11/2009
- Business
- Unrated
Given the current retail environment in which sales have continued to decline, it's natural for independent shop owners to question their ability to compete Many local merchants look at the mass merchandisers in their towns and wonder whether they can survive in their shadows
Crafting Your Survey Questions: Open-Ended Versus Closed-Ended
- By Franklin Lucer
- Published 16/11/2009
- Business
- Unrated
Surveying your audience gives you valuable access to their thoughts and perceptions about your business A fine-tuned questionnaire can provide insight into your customers' satisfaction level, the effectiveness of your training courses, and the reasons would-be buyers abandon your online shopping cart
How to Catapult Your Online Survey Response
- By Franklin Lucer
- Published 16/11/2009
- business management
- Unrated
One of the perpetual (and frustrating) challenges of conducting online surveys is trying to motivate your audience to respond to them People live busier lives than ever
Using Surveys to Reduce Your Online Abandonment Rates
- By Franklin Lucer
- Published 16/11/2009
- business management
- Unrated
Online shopping cart abandonment rates remain high even as consumer confidence in security and privacy measures has risen over the last decade This seems to offer conflicting signals; you would expect the former to plummet as the latter rises
