Many small businesses have a website built and never really capitalise on its value to their business Most small business websites should do the following: - Be accurate and informative - Generate new business - Help to retain existing business But, in truth they tend to fail because of: Be accurate and informative - Many small business websites are not kept up to date, they have outdated contact details, poor product/service information which in general gives users a bad experience and only has a negative effect on the business