The Federal Reserve Bank recently updated its Cash Services Operating Circular 2 This update applies to all retail and commercial banks

Most small business owners are challenged when it comes to converting their prospects to customers This article outlines three simple marketing strategies to help you move prospects into actual paying customers

As business owners, we all want to sell more of our products and services to new and existing customers But before we can achieve this goal, it is imperative to understand a few basic marketing strategies for creating interest, trust and desire

What do you give your prospects after they’ve expressed an interest in your products or services Most small business owners simply pass out a single sales brochure

Before you start performing split and multivariate testing in order to improve your landing page conversion rate, there are several important factors to keep in mind Factor #1: Product Quality The web can be a risky place to make a purchase

Do you know the unique value you bring to customers Defining your value proposition is the first step in clearly identifying how your products and services are different from your competition

These days, installing a good website analytics program on your website is simple and costs nothing Still, there are many small business websites that have not taken advantage of the amazing information they can retrieve through an integrated analytics package

A Suspect is a person you think you might be interested in your products or services, but you’re not sure By definition, a Suspect has not made any direct request with your company

If you record the date of every customer transaction in your database, you can use the power of Latency to help improve your customer retention Latency is simply the average amount of time between customer transactions

Testing has always an important part in marketing and advertising Companies that took the time to test were the ones that were able to zero in on offers yielding high conversion rates