• More than 1 Trillion unique URLS online • 3-30-3 Rule of User Online Behaviour • 3 Seconds before pressing the “Back” button • 30 Seconds to evaluate your landing page • 3 Minutes to decide to make a particular action With over 1 trillion unique URLs and 122 million domain names online, the internet has become a very crowded place

Several factors are integral in determining your advertising campaign success and conversion rates A good frame work to assess your campaign would be to base it on the 40-40-20 rule

• Find out how using “real” events connects you to your customers • Discover if having multiple personalities online work for your brand • Is social climbing the best way to reach your target audience • Check out how to quantify the effectiveness of your online engagement Whether you’re on Facebook, Twitter, YouTube or MySpace, the personality you shape online is not only part of your overall brand, it’s also an interactive experience for you and your business

• Must include a site map page for spiders to index your website • Make your links SEO-friendly by making keywords part of your URLs • Invest in PPC management and find out actual search volume of your keywords • Create a blog and relate it to other similar blogs to maximise exposure of your company Having great content alone is not enough to guarantee that your website will come out tops in Google search engine

Are you from an internet marketing company aiming to produce the world’s next top viral campaign Then we suggest learning from some of the world’s top viral campaigns of all time

How do top viral campaigns become successful • Learn how BBC shed its conservative image to attract more than 100,000 viewers to its iPlayer homepage • Check out how Cloverfield grossed more than $16mill on its opening day due to smart marketing planning • Find out how Thresher turned an accidental leak into huge profits If you’re an online marketing firm researching on the world’s top viral campaigns to learn from, you’ve found them

With the rise of Facebook as the world’s most popular social networking platform, marketers area eagerly jumping the bandwagon, targeting Facebook users Wal-Mart versus Target on Social Internet Marketing Campaign on Facebook Wal-Mart • Focus excessively on their marketing message • Restricted comments and feedback to “Wall Posts” and heavily moderated them • Stray from its core brand value of deep discounts to give fashion/style/taste advice to Facebook Users • 2,000 members participated in their quiz Target • Open a discussion board and allowed for 2-way conversation

• About 132 million users on Facebook are aged 21 and above This represents about 66% of all users • There are more females (55

• 80,585 Facebook applications as of 2009-05-13 • Top most active applications were Living Social, Rock You Live and Movies • Importance of an architecture of social entertainment • Tips on application type, title, description, newsfeeds, icon, request/invitations, notification, email and spam As of 13 May 2009, there were 80,585 applications constructed on Facebook, with hundreds being added each day

• Free tools to find high traffic keywords on major search engines • Free tools to track what people are saying about your product or company online • Free tools to obtain detailed traffic measurement of other websites Today's consumers don't just rely on traditional media for information; increasingly, they are turning to the Internet for help them to make their purchase and decisions