Mac H McIntosh
M. H. "Mac" McIntosh is described by many as one of America's leading business-to-business sales and marketing consultants and an expert on sales leads.
Articles by this Author
More Can Be Done To Link Marketing And Sales
- By Mac H McIntosh
- Published 19/01/2009
- Marketing
- Unrated
The CMO Council recently released the findings from a study which will interest business-to-business marketing pros This study asked a thousand sales and marketing execs from around the globe about their businesses' 'go-to-market' capabilities as defined as: 'strategic and tactical aspects of delivering and supporting a product or service offering in the marketplace
