50% of all businesses fail within the first few years of their existence, a common source of failure is their lack of effective marketing If your marketing materials fail to grab attention, success will become less achievable than it has to be

Good marketing is like good gift wrapping While it does not change the quality of the products and services you are providing, it highly impacts the overall impression of the person receiving them and increases the probability of maintaining your relationship in good terms, which in the world of business further translates into a higher number of sales and referrals

Even though a book should not be judged by its cover, your website is in many cases your first introduction to your customers, and when selling products or services online, it can also be the only contact they will ever have with your company Your website is a key factor based on which consumers can decide whether or not to return to your company’s services, whether or not to recommend your company to a friend, and even whether or not to make a purchase immediately, postpone it, or in the worst case, buy from your competitors

Marketing plans are extremely important for both organizing the internal activity of an organization and for representing it in front of external representatives such as investors Marketing plans can facilitate the understanding of a company’s approach of the market, customers, and competitors

While there is a long tradition of Harley Davidson fans tattooing their favorite brand’s logo, more recent popular brand tattoos include names such as Nike, Coca-Cola, and even Disney For years, it was believed that Harley Davidson’s popularity as a brand tattoo comes from its target market coinciding with the target market of tattoo products

When talking about a marketing plan many people and organizations as well tend to focus on the physical document and forget about the efforts that stood behind its creation and those efforts that are put afterwards in its implementation The marketing plan is just the result of hours of research, planning, and forecasting work

While marketing industry is often labeled as glamorous, marketing people always expected to be creative, and marketing companies’ role usually reduced to that of advertising companies, it is becoming more and more apparent that marketing providers outgrow these stereotypes - that their activity relies on numbers and statistical analyses as much as it relies on talent and creativity, that their practice is science and art in the same time, that their result are seen in consumers’ attitudes towards brands as much as in consumers’ shopping cart

“To be or not to be” is NOT the question anymore There was a time when being online meant a lot

The Internet is the fastest growing marketplace in the history of humanity Startups and established businesses are making the Internet part of their overall strategy

Most businesses struggle to differentiate themselves for the competition Why not use your website to stand out