This article is for you if you don't like to sell, think you can't sell, really hate to sell, and hate salespeople, because this is one of the absolute most fundamental principles that runs any business And once you get this, you don't have to sell anymore

A coaching client that I have been working with lately illustrates an important point about Marketing He happens to work for a mortgage company the lesson is about the Opportunity Cost of having a single source of sales leads

Let's face it