How to Fix a Leakey Squeeze Page
http://greatsmallbusinessideas.com/articles/31224/1/How-to-Fix-a-Leakey-Squeeze-Page/Page1.html
Ed Corcoran
Ed Corcoran is an internet marketer who runs Online Prosperity 101 - A blog and newsletter for affiliate marketing newbies. Click here to get 4 free professionally designed squeeze pages that you can customize to promote your product. Or go to: eds-links.com/squeezepages By Ed Corcoran
Published on 16/04/2010
The function of a squeeze page is to persuade visitors to give you their email address in exchange for your free offer of an ebook, report, software, video, or some other item of value But if your squeeze page has leaks, you could be letting potential subscribers (ie; potential customers) slip through your fingers
The function of a squeeze page is to persuade visitors to give you their email address in exchange for your free offer of an ebook, report, software, video, or some other item of value. But if your squeeze page has leaks, you could be letting potential subscribers (ie; potential customers) slip through your fingers.
So, what is a “leak”? Specifically speaking, a leak is anything that allows a visitor to by-pass your opt-in and gain access to your special offer without entering their email address. Generally speaking, anything that distracts your visitor, or leads them away from your squeeze page could be considered a leak.
Feed Your Visitors – Don't Let Them Help Themselves
If your squeeze page re-directs your visitor to a download page, or a “Thank You” page with a download link after they enter their name and email address, you're giving them an opportunity to help themselves. All they would have to do is take a look at the source code of your squeeze page (right click and select “view page source”) to get the URL of your download page, and go there directly.
You can eliminate this situation by only sending the visitor a download link via email. Make sure you tell your visitors to watch their inbox for an email containing the link to download their free product. This lets them know that if they want the product, they're gonna have to pony up their email address.
You should also make the download URL something that's not easy to guess. For example, if your give-away product is called: “Easy Dog Training”, don't use: “easydogtrainingdownload.com” as the URL. Use something more cryptic, like: “9374-edtxdl.com”. You may also want to cloak the link with anchor text, or use a re-direct, just so it looks clean.
One Way In - One Way Out
The reason why it's called a “squeeze” page is because the visitor is given only two choices... Either accept the offer, or walk away. They already have the option to navigate away from the page, so you don't want to offer up additional reasons to leave.. Your opt-in page should have no external links to your blog, or your affiliate sites, or your facebook page, etc... If you allow the prospective subscriber to visit another website, or go to another page, the odds of them returning to opt-in are statistically, very slim.
Keep Them Focused on the Carrot, Not the Stick
The SOLE purpose of a squeeze page is to build your list. Anything that draws your visitor's attention away from your opt-in completely defeats that purpose. The only thing you want your visitors thinking about is receiving that free product. This is not the time to try to sell them something else, or confuse them with unrelated offers. You'll have time for all that after they join your list. Make sure your copy is laser-focused and does a good job of getting the visitor excited about your free offer. When it comes down to it, you're still selling a product... They're just paying with information instead of money.
So, what is a “leak”? Specifically speaking, a leak is anything that allows a visitor to by-pass your opt-in and gain access to your special offer without entering their email address. Generally speaking, anything that distracts your visitor, or leads them away from your squeeze page could be considered a leak.
Feed Your Visitors – Don't Let Them Help Themselves
If your squeeze page re-directs your visitor to a download page, or a “Thank You” page with a download link after they enter their name and email address, you're giving them an opportunity to help themselves. All they would have to do is take a look at the source code of your squeeze page (right click and select “view page source”) to get the URL of your download page, and go there directly.
You can eliminate this situation by only sending the visitor a download link via email. Make sure you tell your visitors to watch their inbox for an email containing the link to download their free product. This lets them know that if they want the product, they're gonna have to pony up their email address.
You should also make the download URL something that's not easy to guess. For example, if your give-away product is called: “Easy Dog Training”, don't use: “easydogtrainingdownload.com” as the URL. Use something more cryptic, like: “9374-edtxdl.com”. You may also want to cloak the link with anchor text, or use a re-direct, just so it looks clean.
One Way In - One Way Out
The reason why it's called a “squeeze” page is because the visitor is given only two choices... Either accept the offer, or walk away. They already have the option to navigate away from the page, so you don't want to offer up additional reasons to leave.. Your opt-in page should have no external links to your blog, or your affiliate sites, or your facebook page, etc... If you allow the prospective subscriber to visit another website, or go to another page, the odds of them returning to opt-in are statistically, very slim.
Keep Them Focused on the Carrot, Not the Stick
The SOLE purpose of a squeeze page is to build your list. Anything that draws your visitor's attention away from your opt-in completely defeats that purpose. The only thing you want your visitors thinking about is receiving that free product. This is not the time to try to sell them something else, or confuse them with unrelated offers. You'll have time for all that after they join your list. Make sure your copy is laser-focused and does a good job of getting the visitor excited about your free offer. When it comes down to it, you're still selling a product... They're just paying with information instead of money.